Meet Our Team
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Evi Mustel
CAIP, Owner
A hallmark of Evi’s expertise is high-level, “big picture” analysis and creativity in finding novel approaches and efficient research solutions. Evi has extensive experience conducting research in virtually every sector of business and has specialized expertise in public affairs, customer satisfaction, communications, advertising, retail, and product testing research. As a highly respected researcher in our community, Evi has addressed large groups about research topics and appears regularly on television and radio to provide insight into the issues of the day. She is a member of the Board of Trade, BCAMA and the CRIC. A true sports enthusiast, Evi is passionate about skiing and mountain biking — she loves nothing more than finding out-of-the way places to test her skills.
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Josh O’Neill
Vice President
Josh has nearly 2 decades of experience in the market research industry, providing custom research solutions for a wide range of clients in both the public and private sectors. His clients include provincial, regional, and municipal governments, federal government agencies, corporations, not-for-profit organizations, and business and professional associations. He helps organizations uncover critical insights that guide the development of public policy, new programs and services, and strategic initiatives.
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Jami Koehl
Research Advisor
Jami heads the firm’s transportation practice, working with government bodies, academics, associations and top planners in BC and internationally. Widely experienced in research methods and topics, she also serves industry and public sector clients in researching new concepts/products, awareness and usage, image, attitude and communications tracking. A graduate of the University of Wisconsin (B.A. Sociology), Jami is a Certified Marketing Research Professional (CMRP) and a member of the MRIA (Canada) and MRA (US).
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Phil Giborski
Project Manager
Originally from Montreal, Phil came to Vancouver in 1993 and joined the Mustel Group in 1998. Although many do not believe Phil when he says that music and market research share common ground – he argues that both involve mathematics, a meticulous attention to detail and a strong teamwork ethic. Phil provides just that in his role as Project Manager.
Fluent in English, French and Spanish, Phil holds a Bachelor’s degree in Communications Studies from McGill University.