Mustel Group has been a leader in the market research industry for over 40 years, because we have enthusiastically dedicated ourselves to producing outstanding research studies for each and every project we undertake.
Our Research Services
Qualitative Research
Using a variety of specialized techniques, we dig deep to gain an understanding of the thoughts and motivations underlying peoples' emotions, opinions and behaviours.
Quantitative Research
We understand the importance of reliable, projectable results and know how to obtain them. We offer innovative and traditional study designs using a full range of quantitative methodologies.
Omnibus Surveys
Our BC Omnibus is an quick and cost-effective way to get reliable answers to simple questions you may have on your market.
I’ve been working with Evi Mustel for over 10 years. I couldn’t be more pleased with the work she does for our clients. She brings valuable experience and strategic insight to the very difficult communications challenges our clients face. She also understands the need for great client service. I wouldn’t hesitate to recommend the Mustel […]
James Hoggan, James Hoggan and Associates
How We Work
Ethical Research
All of Mustel Group's senior consultants are members in good standing with the Canadian Research Insights Council (CRIC), and we strictly adhere to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.
Quality Control
We've taken great pains to build in rigorous quality control measures at every step along the way – from the study design through to the final report.
We respect your privacy
Protecting the privacy of personal information we collect is something we take very seriously. We have always restricted the information provided by research respondents solely to the project concerned.
Research Standards
Uniquely amongst our peers, we actively commit ourselves to the highest level of client service – hence our client charter. Not only do we say exactly what we mean in our charter, we also mean exactly what we say.
Learn More