• Who Are We?

    Mustel Group’s Giving Opinions Panel (GO Panel) is an online community made up of British Columbians from all over the province who participate in a wide variety of interesting online research studies as well as in-person focus groups.

    Mustel Group is a market research industry leader dedicated to producing outstanding research studies for more than 30 years.

  • Why Participate?

    Have your voice heard. Being part of our online community allows you to have your voice heard by the organizations that shape this Province.  As a panel member, you’ll have the opportunity to share your perspectives and opinions on variety of interesting topics ranging from brand awareness to key issues of the day, transportation habits, and much more.

    Give back to your community. By giving your opinion, you are giving back to your community. For most every survey completed we will make a $1 donation to a charity type of your choice. Donations are accumulated over several surveys and paid out quarterly, with the amounts based on the charity types chosen by our respondents.

  • How do I join?

    Unlike most other market research panels, Mustel Group’s GO Panel is exclusively randomly recruited by telephone and does not allow for any opt-in participation. However, we regularly call the BC population for telephone research so if you do receive a call from us, expect to get invited to the panel then!

  • What Makes Us Unique?

    • BC based — a panel focused on just this province
    • We do a broad range of research so you can expect interesting study topics
    • Our research gives back to the community — charitable donations made for most every survey completed

  • What Is Our Commitment To Protecting Your Personal Information?

    Your privacy is important to us and we maintain strict confidentiality of the information collected in all surveys. Mustel Group is a Gold Seal certified member of the Marketing Research and Intelligence Association (MRIA) and in full compliance with the Personal Information Protection and Electronic Documents Acts (PIPEDA) (Click here for Privacy Policy).

  • What about Prize Draws?

    Occasionally, survey participants are also entered into draws for cash and other prizes.

    Questions? Please contact us at givingopinions@mustelgroup.ca