Online Polling Not Always the Answer – Francis Bula, BC Business Magazine

The following BC Business magazine article brings to light some of the issues with online polling and makes a case for why telephone polling is far from dead.

“Online has done very well in some elections and there have also been some big misses,” says (Evi) Mustel, whose company continues to use the telephone for elections. But she now finds herself in the position of having to convince clients that online is not always the answer. So do others in her business because of growing concerns about the relevance of phone surveys, fed by the likes of Reid.

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