Who do British Columbians trust the most to give them news?

By Anna Lilly, Senior Vice President and Partner at FleishmanHillard Vancouver and Evi Mustel, Principal of Mustel Group

A survey on media consumption and trust from Mustel Group and FleishmanHillard has determined that while less than one-third (30 per cent) of British Columbians pay for news, nearly two-thirds (62%) trust professional media over their personal networks (39%) to help form their opinions. Nearly all respondents (99%) believe fair, independent journalism is essential for a healthy democracy, and check several sources to form an opinion.

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