Mustel Group has been a leading player in the market research industry for over 25 years, because we have enthusiastically dedicated ourselves to producing outstanding research studies for each and every project we undertake.

Our Research Services

Qualitative Research

Qualitative Research

Using a variety of specialized techniques, we dig deep to gain an understanding of the thoughts and motivations underlying peoples' emotions, opinions and behaviours.

Quantitative Research

Quantitative Research

We understand the importance of reliable, projectable results and know how to obtain them. We offer innovative and traditional study designs using a full range of quantitative methodologies.

Omnibus Surveys

Omnibus Surveys

Our BC Omnibus is an quick and cost-effective way to get reliable answers to simple questions you may have on your market.

“We found the research to be very enlightening and relevant for shaping our business, and to find ways to better serve our customers. Evi Mustel and her team made sure they delivered a report that was actionable.”

Tom Laird, President and CEO

How We Work

Ethical Research

Ethical Research

All of Mustel Group's senior consultants are members in good standing with the Marketing Research and Intelligence Association (MRIA), and we strictly adhere to the Association’s Code of Research Ethics and Rules of Conduct and Good Practice.

Quality Control

Quality Control

We've taken great pains to build in rigorous quality control measures at every step along the way – from the study design through to the final report.

We respect your privacy

We respect your privacy

Like everything we do, privacy of personal information we collect is something we take very seriously. We have always restricted the information provided by research respondents solely to the project concerned.